In a recent blog post, I discussed the importance of having a polished website. Businesses just can’t compete these days without having a strong online presence. So you build a great website, and make an effort to keep it updated and relevant to your target market. Now what? Well, it’s not going to do you much good unless people know about it. Enter: Social Media.
Once you choose which networks to join and set up your accounts to represent your brand, you should start taking steps to utilize social media to drive traffic to your website. Here are 7 things you can start doing today:
Plain and simple: Make sure your website URL is on ALL your social media networks.
Social Listening, (a fancy term for social media monitoring), is often a missed opportunity for businesses. Be sure to include it as part of your Social Media Strategy. Use a program like Hootsuite to, “…track brand mentions, competitors, key industry terms and relative keywords. This listening allows you to identify opportunities as they happen and reach out immediately.”
Use images whenever you have the opportunity to do so. Our eyes are drawn to pictures, especially as we’re reading through line after line of text. Visual images stand out, so add them to your social media posts and of course, link them back to your website.
Respond to all questions and reply to comments when applicable. Think of your social networks as additional channels to showcase your exemplary customer service. People appreciate attentiveness and it’s important to nurture the human element in all of this. After all, social media is meant to be social.
Posting new content on social media is critical to driving traffic to your website. The more you post, the more you’ll show up in newsfeeds and timelines. Having a Blog that you can link to is an effective means of adding fresh new content on a regular basis.
So be sure to have a blog and use it to post useful, relevant content. Be helpful and provide information that your audience will want to share.
Share content more than once. That idea may be a little controversial, but the overall opinion is that if done properly, the results are worth the risk that you might annoy someone. The fact is, there is so much noise on social media, that you’re not likely to reach the same people more than once with your posts anyway. The key is to come up with a schedule that is appropriate to the social network(s) you’re posting to, and re-share your info at predetermined times. Just as an example, after publishing your blog post you could then share it on all networks in the morning. The next day, share again on Facebook and Twitter in the afternoon. On the third day, share again on Twitter in the evening. You’ll reach different audiences at different times, based on time zones, work schedules, etc. Just be sure to add some variety rather than re-posting the exact same message multiple times. You can use the headline in your first post, then a snippet from your content the next, an image another time, ask an engaging question yet another, etc.
Of course this is just the tip of the iceberg, but you can start taking these simple, actionable steps now. Social media can be an effective way to drive more traffic to your website or blog. What methods are you currently using to drive traffic to your website? Do you find social media to be an effective means of marketing? I’d love to hear what is and isn’t working for you. Let me know in the comments below. And don’t forget to connect with me on social media!