Think Big, Shop Small!

Whether you’re a diehard deal-seeker who wakes up at the crack of dawn on Black Friday, or you veg out in your jammies and avoid the madness like I do, we all know the Friday after Thanksgiving is Black Friday.  And most people have come to recognize the following Monday as Cyber Monday, (definitely more my speed).  Between the two, on the Saturday after Thanksgiving, is Small Business Saturday.  It’s a fairly new concept, launched in 2010 by American Express, to encourage people to shop at small businesses.  In 2011, the day was officially recognized by the US Senate and by 2013, it had really become a significant movement.  Small businesses just can't compete with big box stores in terms of marketing costs, so the day was thought up to prompt consumers to #shopsmall.  This year, Small Business Saturday is November 29th.  Let’s make this 5th year the most successful year for small businesses yet! 

I’m fortunate enough to live near several thriving small-town shopping communities, from Glenside and Keswick Village, to Ambler and Chestnut Hill.  My husband and I love supporting the nearby locally-owned shops, restaurants, and farms, but we also do so when we travel.  It’s truly the best way to experience local food and culture wherever you go.  It’s just as important to patronize small online businesses as well, so don’t forget about us little guys who may not operate out of brick and mortar, but we contribute to our communities just the same. 

So save the date and support your small neighborhood businesses, those you encounter on your travels, and small online businesses like mine!  I’ll be posting a special promotion as the day gets closer, one that can benefit small businesses near and far; so remember to check back often between now and the 29th…

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